There's a lot of things that I enjoy writing – press releases, product descriptions, buying guides, blog content et al – but 'About Me' pages (when they're actually about me, anyway) aren't on my favourites list. So I'll try to keep this brief. I'm a copywriter, currently splitting my time between in-house and freelance work. At the time of writing, I've just graduated with a first-class honours degree in Linguistics and Creative Writing, which I studied through the Open University while working part-time, cutting my teeth in the copywriting sector.
As much as I believe in the power of the written word, sometimes it's just easier to just chuck in some graphics into the mix to make things clearer. For your benefit, then, I've put together a small collage to give you an idea of some of the people I work, or have worked, for. Incidentally, if you want a copy of my portfolio to actually see what I've done for the brands listed below, please email me and I'll shoot one over in PDF format.
I've always been obsessed with writing, having spent my childhood making my own 'magazines' (i.e. pieces of A4 paper stapled together) and, latterly, messing about with blogs, so I've slowly worked away at turning it into a career. When I left Sunderland University, I started writing about fashion and technology for Stylus Media Group's Decoded Fashion, and since then I've written more articles for more publications that I admire.
In 2013 I got a job as a Marketing Assistant for a designer womenswear boutique. I learnt about Photoshop, photography and, crucially, copywriting. The boutique was a small, family-run business that, understandably, couldn't justify hiring a designated copywriter, so I was tasked with writing product descriptions and category descriptions for their website. At this point in time, I was shopping on ASOS 24/7 (well, what else do you do when you're 18 and don't have to pay rent?) but I'd never realised that the product descriptions that I'd read before adding something to my shopping bag were catered for by a copywriter. Until I started writing those descriptions myself, I wasn't even aware that there was a whole job dedicated to writing product descriptions, branded blog content, website copy, newsletters and the like. To cut a long story short, I fell in love with copywriting. Since then, I have gone on to produce copy for Kwaleö, CR7 Denim, Farfetch and Zalando (the latter two thanks to my work with the content agency Quill), and I've extended beyond fashion, having written everything from press releases to compliance reports for the likes of eBay, Slack Cycling, Rivers Casino, The Mad Hatter Tea Company and Banks for Institutions.