One of my least favourite questions is, 'So what do you do?'
Once you've finished reading this brief bio, you might understand why I struggle to answer this in short, snappy terms.
I'm a copywriter who works part-time in-house and part-time as a freelancer. So far, so straightforward – what often confuses people, though, is the fact that I'm also a student. For the last two years I've been been studying for a degree in English (Linguistics) and Creative Writing with the Open University. I'll be graduating in summer 2017. Prior to the OU, I attained a CertHE in Fashion Journalism at the University of Sunderland.
ABOUT MY WORK
Distance learning has meant that I don't have set study times, leaving me with the flexibility to work alongside my studies. I've always been obsessed with writing, having spent my childhood making my own 'magazines' (i.e. pieces of A4 paper stapled together) and, latterly, messing about with blogs, so I've slowly worked away at turning it into a full-time job. When I left Sunderland, I started writing about fashion and technology for Stylus Media Group's Decoded Fashion, and since then I have written more articles for more publications that I admire.
In 2013 I started working as a Marketing Assistant for a designer womenswear boutique, wherein I learnt about Photoshop, photography and, crucially, copywriting. The boutique was a small, family-run business that understandably couldn't justify hiring a designated copywriter, so I was tasked with writing product descriptions and category descriptions for the boutique's website. At this point in time I was shopping on ASOS all the time (well, what else do you do when you're 18 and don't have to pay rent?) but I'd never realised that the product descriptions that I'd read before adding something to my shopping bag were catered for by a copywriter. Until I started writing those descriptions myself, I wasn't even aware that there was a whole job dedicated to writing product descriptions, branded blog content, website copy, newsletters and the like. To cut a long story short, I fell in love with copywriting. Since then, I have gone on to produce copy for Kwaleö, Farfetch and Zalando (the latter two thanks to my work with the content agency Quill), and I've extended beyond fashion, having written everything from press releases to compliance reports for the likes of Slack Cycling, DRESSR, Rivers Casino, The Mad Hatter Tea Company and Banks for Institutions.